Getting to know BK Kim - Co-founder of Fritz Coffee Company
How did the journey of Fritz Coffee Company began?
The journey of Fritz Coffee Company started with 6 good friends, all with different skills and expertise, coming together with the desire to build the best cafe experience in Seoul.
Can you share more about Fritz's approach to sourcing and roasting coffee?
Our approach to coffee is simple, we believe that good ingredient is everything and it starts with the green bean that we buy. We've established long-standing direct relationships with coffee producers around the world and deal directly with them - roasting their coffees to bring our their best characters.
What was the inspiration for Fritz to decide to put coffees into the convenient capsule format?
We started to see that behaviours of consumers have changed and many people started having capsule machines at home - it was a common wedding gift for couples.
Convenience was important to our customers and that's when we decided that we could share our quality coffee products in an easy-to-drink format - we call them "Easy Coffee"!
Coffee is fuel to get us moving throughout the day, especially in the morning. What is your daily morning ritual like?
I am a very early riser - I think it must be because of age, I start my day at 6am usually absorbing knowledge by reading books on coffee, management and self-improvement. This is followed by my coffee ritual, hand-grinding beans and making a pour-over coffee.
What are you most excited about right now and for the future of Fritz as a brand?
We want continue to build and grow as a brand to build a sustainable business - ultimately to support the well-being and progression our staff members, co-founders and everyone in the coffee supply chain.