Getting to know Dominick - Head of Coffee for White Horse Coffee.
How did the journey of White Horse start?
We started our first roastery with the belief that a continual search for the best coffee in the world and to roast and brew and share them with our local community was our purpose for existence. This founding value has not changed.
Can you share more about White Horse's approach to sourcing and roasting coffee?
Our philosophy is to always adapt, if something is not working, then we need to change. As coffee is mother nature's gift to us, from year to year it is always changing, we need to change with it.
What was the inspiration for White Horse to decide to put coffees into the convenient capsule format?
Sharing coffee in every possible way has always been in our grain, it's what makes us tick, we have a healthy large passionate support base that are fanatical about our coffee capsules because we are. We are proud about what we have achieved.
Coffee is fuel to get us moving throughout the day, especially in the morning. What is your daily morning ritual like?
As a filter coffee lover I really enjoy that I can brew a filter style coffee on the Morning capsule machine.
What are you most excited about right now and for the future of White Horse as a brand/business?
We are excited about automation, never before has a machine given us so much control in brewing, particularly in the home.