Step into the world of specialty coffee with Maxwell Dashwood's "The Business of Specialty Coffee". Beyond sips and aromas, this book delves deep into the commercial side of coffee.
Structured in eight comprehensive parts, the book begins with an overview of the specialty coffee industry, moving to the nitty-gritty of doing business, understanding wider market forces, values, branding, marketing, strategies, and concludes with Dashwood's thoughts on the future of this ever-evolving market.
With a journalistic approach, Dashwood doesn't prescribe a one-size-fits-all business model but offers a panoramic view of the industry, providing readers with the tools, insights, and understanding needed to carve their niche. Whether you're an entrepreneur thinking of entering the coffee business, an established professional, or just a coffee enthusiast, this book promises a rich blend of information and inspiration.
Author: Maxwell Dashwood
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The Business of Specialty Coffee
About the Author
Maxwell Dashwood's fascination with coffee began in Melbourne, Australia, in 2007. Returning to the UK, he co-managed a coffee events company and opened Colonna & Small's, a Bath-based coffee shop with a focus on curated, changing coffee menus.
An acclaimed figure in the industry, Maxwell is a three-time winner of the UK Barista Championships and has co-authored academic papers on coffee. He's also the co-author of "Water For Coffee," a study on the impact of water on coffee taste, and "The Coffee Dictionary," an accessible guide to coffee terminology. His most recent book, "The Business of Specialty Coffee," combines his business experiences with an exploration of the coffee supply chain.
Maxwell continues to influence the coffee industry through his various collaborations and ventures.